Think Spirits were having some drinks and came up with an awesome trade rewards program called “Rewards Plus”. I know, genius. ND were tasked with crafting some advertising magic to educate all bartenders in Australia.

So what’s the best way to do that? Through animation of course! There’s nothing like taking a complicated idea and simplifying it into a Saturday morning cartoon that says “We’re awesome!” Trade ads, welcome packs and marketing material followed the look and feel of the animation to keep the coolness consistent. It must be working because one of their competitors has something that looks uncannily similar ‘Cough! We did it first. Cough’.