Building a new brand from scratch with the dream client – it might be hard to beat this project. Usher and Ebony had some awesome ideas and then let us run wild.

They wanted to showcase Usher Tinkler Wines as different to any other vineyard in the Hunter – and they succeeded! With a brand that leans on heritage and a connection to the land – but also places them firmly in the modern day.

Sold purely through their cellar door & salumi – an old church in Pokolbin renovated into a spectacular, welcoming and unique place – these wines walk out the door – we’re told sometimes based purely on the packaging. We also won Double Gold for Label Design at the San Francisco International Wine Awards. Woohoo! Our relationship continues with them and more designs are in the works – stay tuned!