What we did
A complex mix of flavours and grape varieties, The Enneagram was created to disrupt and get people talking.
The enneagram, which is a breakdown of the human psyche into nine interconnected personality types, is the basis for an incredibly code-riddled design. Hidden codes and messages are incorporated into the illustration using invented symbols, high build varnishes and even embossed braille for the consumer to unlock. The wine invites drinkers to ‘dive deep’ while the label gives them something to ponder while reflecting on the complex flavours.