After seeing the work we produce for our clients, the great label printers CCL came to us with a dream brief for a designer – design some labels that showoff the capabilities of our new machines. A machine that can do 3 foils, foil engraving, embossing and die-cut – woohoo!

We pitched a few routes and a geometric style was chosen using the logo and radiating lines following the curves of the letters ‘C’ and ‘L’. And there you have it – the fanciest beer and cider labels you’ll come across. These were then used as promotional giveaways to their large client base. Cheers!